Small Business Resources - Marketing
A key part of making an impact is reaching those you are meant to serve. Our approach places a high value on magnetic marketing, which is based upon gaining visibility with your intended target audience. Rather than working to overcome objections, it is about making authentic connections, identifying the need and offering the best of what you do for those you are meant to serve.
Also, see Small Business Branding Resources.
ActionPlanMarketing.com with Robert Middleton contains the best marketing training and resources Audrey's ever found for service-based businesses. He is the one marketing expert she's followed consistently since 2003, due to his brilliant approach that uses absolutely no hype. Browse his free reports and subscribe to his More Clients newsletter, which is highly valued in the service professional community. Better yet, sign up for his Marketing Club monthly program, where he has packaged decades of course material in one place plus regular group coaching calls.
Kendall Summerhawk's programs focus on women entrepreneurs who want to increase their earnings. She offers a wonderful multifaceted approach that includes mindset as well as best practices for marketing and business-building. Kendall's style is warm, personal and down-to-earth. Visit her site to find free video trainings as well as other valuable resources.
Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend has been so successful that it's now in its 6th edition. This book will teach you practical strategies to:
- encourage customers to spread the good word about your business
- attract new customers and gain their trust
- turn dissatisfied customers into loyal supporters
- list your products or services widely and inexpensively
- plan marketing events that will keep customers involved
- encourage the media to comment positively on your business
Get Clients Now! outlines a 28-day marketing program for independent professionals in the service industry. This wonderful hands-on process is taught through an approach that interweaves textbook and workbook elements. The author, C.J. Hayden, is as delightfully down-to-earth in her book as she is in person.
Printing For Less offers superb customer service and good rates for your printed marketing materials when attention to detail and quality are important to you. When Audrey once updated a brochure with a second printing, they caught a color error because they had compared her new order with the original print job from two years before. Impressive! They use green printing practices and have earned the Forest Stewardship Council's (FSC) Chain-of-Custody Certification for sustainable forestry. Use the discount code RP1YG5AA5 to receive $50 credit with your first order.